The BMW brand’s renewed focus on the luxury segment is encapsulated by the new incarnation of the BMW 7 Series presented in Geneva. A specially designed logo and “Bayerische Motoren Werke” written out in full express a tradition of quality, innovative power and ultimate exclusivity. The luxury sedan’s design, driving qualities and equipment features give it everything it needs to offer highly discerning customers an intense and emotionally engaging mobility experience. Stepping up the brand’s presence in the luxury segment is one of the fields of action pursued by the BMW Group in order to secure sustained growth in car markets worldwide.
As part of its NUMBER ONE > NEXT strategy, the company has also defined electric mobility as one of the four future-focused areas known as ACES (Autonomous, Connected, Electrified and Services/Shared). 2018 was a record-breaking year for sales of the BMW Group’s electric and plug-in hybrid vehicles, with over 140,000 sold worldwide – which means the company remains Europe’s most successful manufacturer of electrified cars. Through its commitment to expanding its model range, the BMW Group is aiming to have over half a million vehicles with an electrified drive system available worldwide by the end of 2019.
Show premiere in Geneva: the new BMW 7 Series.
Premium carmaker BMW is again upping the profile of its flagship models in the luxury segment with extensive design updates, a more advanced line-up of engines and cutting-edge operating, driver assistance and connectivity technology. The restyling of the new BMW 7 Series exterior clearly accentuates the car’s assured presence and cultured elegance. Inside the cabin, new equipment features, improved acoustic comfort and the latest-generation display and operating system all help to raise the feel-good factor another notch.
The luxury sedan’s prestigious status shines through particularly prominently at its front end, which now rises 50 millimetres taller and features a 40-per-cent-larger BMW kidney grille and slimmer headlights. The bonnet and front apron also sport a new look. The car’s flanks are a picture of precision, thanks to the new upright positioning of the Air Breathers and trim strips extended all the way to the rear. The design update is rounded off by a restyled rear apron and a slender light strip below the chrome bar linking the rear lights, which are likewise slimmer than before. The Exclusive Nappa leather trim with extended quilting (new on the options list) and new interior trim strips help imbue the cabin with a highly exclusive air. In addition, the buttons on the multifunction steering wheel have been rearranged and the wireless charging tray for smartphones repositioned, while the optional Ambient highlight also has a new finish. The screen grouping formed by the instrument cluster and Control Display comes with the software features of BMW Operating System 7.0, as does the BMW Touch Command control unit for the rear. The wealth of functions provided by the standard and optional driver assistance systems for the new BMW 7 Series now extends to include the Reversing Assistant.
The further developed engine line-up for the BMW 7 Series comprises a V12 now fitted with a gasoline particulate filter, a new eight-cylinder petrol engine and three six-cylinder in-line diesel units. The three plug-in hybrid models in the new BMW 7 Series portfolio offer increased drive power and greater electric range. All model variants comply with the requirements of the Euro 6d-TEMP emissions standard.
The new BMW 7 Series Plug-in-Hybrids take all of the luxury sedan’s sporting prowess, passenger comfort and feel-good ambience and combine them with the option of virtually silent motoring with zero local emissions. A six-cylinder in-line petrol engine and an electric motor team up to power all three models. Together they can unleash a combined output of 290 kW/394 hp with the Driving Experience Control switch set to SPORT mode. The high-voltage battery’s energy capacity has been increased too, extending all-electric range from 54 to 58 kilometres for the BMW 745e, from 52 to 55 kilometres for the BMW 745Le and from 50 to 54 kilometres for the BMW 745Le xDrive.
In the plug-in hybrid models of the new BMW 7 Series, the sporty flair, travel comfort and feel-good ambience of a luxury sedan are combined with the ability to enjoy locally emissions-free and virtually noiseless mobility. Their electrically powered range has been increased by almost 30 per cent as compared to the predecessor models, now at a distance of between 50 and 58 kilometres*. The model range comprises the BMW 745e (combined fuel consumption: 2.3 – 2.1 l/100 km; combined power consumption: 15.6 – 15.1 kWh/100 km; combined CO2 emissions: 52 – 48 g/km*), the long version BMW 745Le (combined fuel consumption: 2.3 –2.2 l/100 km; combined power consumption: 15.7 – 15.6 kWh/100 km; combined CO2 emissions: 53 – 50 g/km) and the BMW 745Le xDrive (combined fuel consumption: 2.6 – 2.3 l/100 km; combined power consumption: 16.3 – 15.8 kWh/100 km; combined CO2 emissions: 59 – 52 g/km*) with extended wheelbase and intelligent all-wheel drive. Its drive system now comprises an in-line 6-cylinder petrol engine adapted on a model-specific basis together with an electric motor. By setting the drive experience switch to SPORT mode, the driver can tap into a system output of 290 kW/394 hp. The new BMW 745e accelerates in 5.2 seconds from zero to 100 km/h, while the new BMW 745Le takes 5.3 seconds. Meanwhile the new BMW 745Le xDrive reaches the 100 km/h mark from standing in 5.1 seconds.