The Crown Concept is a concept vehicle developed in pursuit of driving performance and connected technology. It features the blend of the storied Crown tradition with its birth in 1955 and the innovation to be expected in the Crown in a next generation mobility society.
The features of the Crown Concept are as follows:
Innovative driving performance as part of Toyota’s pursuit of “Fun to Drive”
To offer customers the enjoyment of driving cars while pursuing a future mobility society, TMC has re-designed cars from scratch, including building the new Crown Concept on a platform based on Toyota New Global Architecture (TNGA), and has conducted testing in Nürburgring, Germany. In addition to responsive handling performance, driving stability is realized whether driving in low-speed areas or high-speed areas and whether on smooth surfaces or rough surfaces. The driver is in control, put at ease, and can enjoy the driving experience.
Pursuit of innovative evolution in order to fully realize connected technology as a service
Responding to an IoT society with complete implementation of Data Communication Modules (DCM)
Toyota hopes to provide new value to customers by utilizing big data that is acquired from DCMs installed in Toyota vehicles. The DCM will come standard in the commercial model of the Crown Concept.
From “safety realized by one car” to “safety realized by the whole city”
Toyota’s advanced technologies not only include automatic braking, but also ITS Connect, a connected technology service that keeps society safe as a whole through the sharing of information on things like traffic signals and other vehicles. Toyota has contributed to the early development of connected technology by participating in public and private demonstration experiments.
Enhancement of your driving lifestyle with big data
By utilizing the mobility service platform, Toyota aims to contribute to solving societal problems, for example, by reducing traffic jams in cities through the utilization of data on traffic congestion. Additionally, Toyota aims to diagnose vehicles remotely using vehicle data collected from DCMs to predict potential vehicular issues and the necessity for vehicular maintenance. Call centers provide quick and appropriate support and provide customers a sense of safety and security.
Toyota aims to offer a car that can continue to excite drivers, well into ownership, and believes that the remote technology unique to this connected car, as well as the utilization of a new mobility service, can provide an exciting evolution to the driving lifestyles of its customers. The commercial model of the Crown Concept is scheduled to be released around the summer of 2018.