The traditional British heritage brand under the umbrella of the BMW Group has re-launched MINI at Paris Motor Show aka Mondial de l’Automobile. As the successor to the classic MINI, Cooper & One, the latest generation provides all the enablers for another revolution in the small car segment. The modern-day MINI is more advanced, encompassing driving fun, efficiency, comfort, safety with better connectivity.

In July 1994 the signal for starting the development of the second generation of the MINI was given. The short overhangs, round headlamps and hexagonal radiator grille, a top priority for the designers were changed in second-generation MINI. In 1997, only a few journalists were allowed to take their first look at the MINI 2000 study. This created MINI popularity. The relaunch of the model was the subjects of intense debate particularly online. In Paris in parallel to the world premiere, national and international MINI websites were launched. This developed the customer’s interest for the model and more than 100,000 customers had soon registered.

In July 2001 the sale of the MINI started in the United Kingdom and later two months market launch was celebrated in Germany. To meet the massive demand a weekend shift was introduced at the MINI plant in Oxford for the first time. So this generated the global demand for the vehicle. The second generation also encountered enormous interest in Japan- where the classic Mini had a huge fan community. The sales launch was done on 2 March 2002 in Japan. On 22 March 2002, the model was launched in the US and the dealers there had already booked orders for 20,000 cars. The MINI of the second generation enthralled driver interest and became popular. Right from the beginning, the wide-ranging choice was available for owning a key element of the typical MINI style. Diversity and premium look within the interior were made by a wide range of features including seats and upholstery, interior trims and steering wheels in many versions, alongside modern equipment options such as automatic climate control, heated seats, panorama sunroof , navigation, etc. A diesel engine was rolled out in the second generation of the MINI in 2003 and in 2004 the convertible MINI Cabrio was made available for the customers. The third generation of the model was launched in 2006 and it was more impactful. Very soon after that MINI Clubman, MINI Coupé and MINI Roadster joined the range for its customers worldwide.

Over 20 years, the MINI has become customers’ first choice of buying a luxury four-wheeler. With the changing time it has become more advanced and customer appalling. The fresh colour shade that suits “Sunny” so flawlessly is now acting as a very special beacon for the future. The beautiful yellow colour accents exemplify the MINI Cooper SE (combined fuel consumption: 0.0 l/100 km; combined electricity consumption: 16.8 – 14.8 kWh/100 km; combined CO2 emissions: 0 g/km). All these show the evolution of the first of all-electric powered model of the prestigious brand.

Navdeep Nandre

Navdeep Nandre

Curious and creative as a person, I have done masters in Mass Communication from Makhanlal Chaturvedi National University of Journalism. Started my professional career as a Journalist and have covered Health, Education, Real Estate, StartUps, Auto Sectors, etc. Also tried my hands with the PR sector and have worked with some of the renowned PR agencies of India. Favourite Car: Volvo S90 Quote: Strength is life and weakness is death

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