150 grams of cutlery silver with a high-gloss finish, first-class embossing quality, and a 3D effect, the Macaron – the Bugatti badge – has been a representative of luxury, exclusivity, elegant design, and unique artistry on the horseshoe radiator.

“The importance that the Bugatti Macaron still has for our brand today is shown by its unrivaled quality, the loving attention to detail, and also the weight.  The solid badge made of 970 sterling silver has a very high-quality design due to its size, and this is more important to us than a lightweight component.  The deep-red and unmistakable oval on the vehicle has transported the famous name Bugatti out into the world ever since the company began, and embodies the symbolic power of our brand myth”, says the President of Bugatti, Stephan Winkelmann.

The History of Bugatti ‘Macaron’ Badge

Towards the end of 1909, in Molsheim,  Ettore Bugatti set an oval badge made of painted metal on the radiator grid of the first authentic Bugatti, the Bugatti Type 13.  Ettore Bugatti himself conceived the concept of the elliptical shape with white lettering on a red background, using a comparable logo for his prior employer, Deutz in Cologne.

When Bugatti began producing vehicles, he intentionally chose a flat, yet the high-quality badge.  The shape was formed from cutting a cylinder with a 45 mm diameter at a 30-degree angle as per the design instructions.  The commercial use of the radiator would only have taken away from the magnanimous designs of his vehicles.  The only demurral was the dancing elephant figure that he kept on the Bugatti Type 41 Royale in 1926, a tribute to the figure that was made by his late brother Rembrandt.

Apart from the distinct white letters, the badge also had the ‘EB’ (for Ettore Bugatti) initials in black, and 60 red dots on a white surrounding border.  The red expressed power and passion, the white was for royalty and style, while the black indicates strength and perfection.  It is said that the 60 dots were a figure for pears or strings in an ‘Art Nouveau ‘way.

3D Effects formed on Bugatti Badge

Hands only at the Poellath GmbH and Co. KG Münz- und Prägewerk in Schrobenhausen, Bavaria, have constructed the images of the latest Bugatti.  The company itself produces the tools utilized, and the production process is done by hand.

Designing of the Bugatti badge

Poellath has been delivering the Bugatti designs, originally for the Veyron 16.4 since 2003.  When the Macaron was to be formed in 2014, some modifications were made.

Today, most Bugatti badges are in red.  Only a few of them like the Chiron Noire and the SuperSport 300+ receive the black Macaron look.  More than ten Hours of Craftsmanship is invested by almost twenty experienced workers to make the emblem.

The Bugatti lettering is increased by 2.1mm from the base Compared to casting.  It achieves a form that is more energetic and of much narrower quality.

Hand-painted did for the Bugatti badge

One particular stipulation was that the enamel must use noxious-free materials in the construction of the Macaron.  Currently, the enamel uses chemical compounds like silicates and oxides making the process.

An unusual feature is that the arched shape of the emblem stands on its own.  The curvature occurs because, at 600 degrees, the enamel already sets while the silver at holding it continues to shrink.  This promotes the 3D effect.

The fastening studs are brazed on the surface as it is once again held.  One will discern the fine inescapable pores in the enamel, and it should be seen that these are not flaws, but are actually a testimonial to the production process, making each as a unique badge.

Siddhika Prajapati

Siddhika Prajapati

English Honors graduate and post graduated in journalism. A freelance writer and a nutritionist. A fashion, fitness, art, culture and travel writer, who loves to explore and experiment the experience through words with an add-ons of personal touch. Her passion for fashion, lifestyle and fitness is what motivates her to write regularly. Favourite Car: Audi R8 Quote: If opportunity doesn't knock, build a door